SERVICES

For a better marketing or social communication/ strategy, It is our task to provide the clients with accurate and factual information needed by their management.

1. SERVICE APPROACH
   In providing our services, we focus on :
   1.   RESEARCH DESIGN
      • Understanding our clients thoroughly, and working as partnesr to meet their business needs
      • Design and planning to meet our clients’ objectives
      • Flexibility to minimize cost and maximizes effectiveness
   2.   PLANNING
      • Ensuring systematic and reliable implementation
      • Ensuring ‘on-time’ delivery of results
   3.   PRODUCT QUALITY
      • Stringent quality control procedures and data handling process to ensure high research quality
   4.   CUSTOMERS SERVICES
      • Complimentary post study consultations
2. RESEARCH SERVICES
   There is never a single, perfect research design that is best for all marketing research projects, or even for a specific type of marketing research task.
   No particular survey method is the best for all cases. Depending upon the problem, none, one, two, or many methods may be appropriate.
   1. QUALITATIVE RESEARCH
      We lead the qualitative research to gain an understanding of the underlying reasons and motivations to people’s attitudes, preferences, or behavior, in order to develop conception, not yet for an execution.
      1. FOCUS GROUP DISCUSSION
         • We facilitate clients with excellent in-house viewing rooms with one-way mirrors, audio-video recording, live translations, etc
         • A discussion conducted by a well-trained moderator who possesses an understanding of the nature of group dynamics for maximizing the role of respondents in an unstructured and natural manner; while also well trained in gaining insights by listening to a group of people from appropriate target market talking about issues of interest
         • The value of the technique lies in the unexpected findings often obtained from a free-flowing group discussion
         • Homogenous respondents in a group with strict screening standards
      2. INDIVIDUAL DEPTH INTERVIEWS
         Can be effectively employed in special problem situations, such as those requiring :
         • Detailed probing of the respondent
         • Discussion of confidential, sensitive or embarrassing topics
         • Situation where strong social norms exist and the respondent may easily be swayed by group response attitudes (ex : attitudes on free sex)
         • Detailed understanding of complicated behavior (ex : department store shopping)
         • Interviews with professional people
         • Interviews with competitors, who are unlikely to reveal the information in a group of setting (travel agents’ perception)
         • Situation that is sensory in nature affecting mood states and emotions where, where product consumption is experienced
      3. APPLICATION OF QUALITATIVE RESEARCH
         • Understanding consumers’ perception, preferences, and behavior concerning product category
         • Idea/concept screening
         • New product development and line extension
         • Obtaining impressions of new product concepts
         • Generating new ideas about older products
         • Communication concept development / screening
         • Developing creative concepts and copy material for advertisements
         • Obtaining preliminary consumer reaction to specific marketing programs
         • Brand image, personality, positioning
         • Problem/need identification
         • Developing an approach to a problem
         • Packaging development
         • Generating alternative course of action
         • Obtaining information helpful for questionnaires structuring
         • Generating hypotheses that can be tested quantitatively
         • Interpreting previously obtained quantitative results, etc
   2. QUANTITATIVE RESEARCH
      Quantitative research is needed upon completion of a developmental phase of a project to get a more accurate measurement; or when large (especially capital) expenditures are being requested.
      JRI Research service is not based on ‘off the shelf’ techniques, simply because we believe that fresh approach to each client’s needs gives better result.
      We lead the quantitative research with reliable sampling methodology…and with skillful interviewers to provide clients with reliable data for execution
      1. QUANTITATIVE RESEARCH SERVICES
         • House-to-house personal interviews
         • Business-to-business personal interviews
         • Centralized location
         • Mall intercept
         • Telephone interviews
         • Mystery shopper
      2. APPLICATION OF QUANTITATIVE RESEARCH
         • Usage & attitude study : measuring the level of usage and perceived image ofproduct and supplier
         • Brand or corporate image study (Image mapping) : evaluation of your competitive positioning against customer perception and expectation
         • Product testing (new product, line extension or cost saving purposes)
         • Sensory testing
         • Tracking study : brand, advertising awareness, usage, etc ( pre- and post- testing)
         • Pricing research : evaluation of the price / demand / positioning relationship, with immediate and usable results in the form of demand curves and diagnostics
         • Satisfaction improvement monitor study : investigation and definition of the service standards (to be) set for customer care programs
         • Mystery Shopping : Service Monitoring System
         • Public Opinion Polling
         • Social Research (baseline survey and tracking, etc)
         • Other customized studies
3. RESEARCH SUPPORT AND ANALYSIS
   Supported by experts from BPS (Central Bureau of Statistic of Indonesia) for study with complex sampling designs (e.g.: sampling design that should calculate some social variables existing)
   1. ADVANCE ANALYSIS SUPPORT
      1. Multiple regression
      2. Discriminant analysis
      3. Factor Analysis
      4. Cluster analysis
      5. Multi-dimensional scaling
      6. Conjoint / trade-off analysis, etc
   2. SOFTWARE ANALYSIS SUPPORT
      ‘What if’ software analysis (upon request only)